Schema Markup & Structured Data Audits
Enhance your search visibility with properly implemented structured data that helps search engines understand your content.
What is Schema Markup?
Schema markup is a type of microdata that you add to your website to help search engines understand your content better. It creates an enhanced description (commonly known as a rich snippet) that appears in search results.
When implemented correctly, schema markup can significantly improve how your website appears in SERPs (Search Engine Results Pages), potentially increasing click-through rates and driving more qualified traffic to your site.
Common types of schema markup include:
- Organization and Local Business
- Product and Review
- FAQ and How-to
- Event and Article
- Breadcrumb and Video
Benefits of Schema Markup
Properly implemented structured data can provide significant advantages for your website
Schema markup helps your content stand out in search results with rich snippets, potentially increasing your click-through rates by up to 30%.
By providing explicit clues about the meaning of your content, you help search engines understand exactly what your pages are about.
Structured data helps voice assistants like Google Assistant, Siri, and Alexa find and present your content to users during voice searches.
My Schema Markup Audit Process
A comprehensive approach to evaluating and improving your structured data
Initial Assessment
I begin by analyzing your current schema implementation using specialized tools to identify what structured data is already present and how it's performing.
Error Detection
I identify any errors, warnings, or missing required properties in your existing schema markup that could be preventing rich results from appearing.
Opportunity Analysis
I evaluate your content to identify missed opportunities for additional schema types that could enhance your search presence based on your specific business needs.
Competitor Analysis
I research how your competitors are using schema markup to identify industry standards and opportunities to gain a competitive edge in search results.
Implementation Plan
I develop a detailed implementation plan with specific recommendations for fixing errors and adding new schema types, including code examples tailored to your website.
Common Schema Markup Issues
Problems I frequently identify during schema audits
Missing Required Properties
Schema markup often requires specific properties to be valid. Missing these can prevent rich results from appearing entirely.
Incorrect Implementation
Using the wrong schema type for your content or implementing it in a way that doesn't match Google's guidelines can lead to penalties or missed opportunities.
Conflicting Markup
Having multiple conflicting schema types on the same page can confuse search engines and dilute the effectiveness of your structured data.
Outdated Schema
Schema.org vocabulary is constantly evolving. Using outdated markup means missing out on new features and opportunities in search results.
Insufficient Coverage
Many websites implement basic schema but miss opportunities to use more specific types that could provide additional benefits for their particular content.
What You'll Receive
Comprehensive deliverables from my schema markup audit service
You'll receive a detailed report documenting all existing schema markup on your site, including errors, warnings, and opportunities for improvement.
- Page-by-page schema analysis
- Error identification and severity assessment
- Competitor schema comparison
You'll get a prioritized implementation plan with specific code examples and recommendations tailored to your website and business goals.
- Prioritized action items
- Custom JSON-LD code examples
- Implementation guidance for developers
Frequently Asked Questions
Common questions about schema markup audits
A comprehensive schema audit typically takes 1-2 weeks to complete, depending on the size of your website and the complexity of your existing structured data implementation.
While proper schema implementation is necessary for rich results, it doesn't guarantee them. Google ultimately decides which sites receive rich results based on various factors including content quality, relevance, and authority.
I typically recommend JSON-LD as it's Google's preferred format and is easier to implement and maintain than Microdata or RDFa. It also allows for more complex structured data without affecting your visible HTML.
Yes, I offer schema markup implementation services in addition to audits. I can work with your development team to ensure proper implementation or handle the implementation directly if you prefer.
Ready to Enhance Your Search Visibility?
Get a comprehensive schema markup audit and start seeing better results in search.