SEO · PPC · Analytics
SEO advice from someone who still does the work.
15+ years auditing, fixing and reporting on organic performance for multimillion-dollar clients — the same work behind talks at SMX London and SEMrush.
Trusted by
“Paul is a genius SEO expert. It's rare to find someone with such hands-on experience. He's been of great help to our team. Highly recommended.”
“Paul was very helpful in giving us clear direction during an important SEO strategy phase. He brought strong technical judgment, practical recommendations, and helped us focus on the pages and priorities that actually matter. Great experience overall.”
Paul Lovell is a technical SEO consultant who audits, fixes and reports on organic performance for multimillion-dollar businesses — 15+ years, delivered personally, not delegated to an account team.
Services
Four disciplines, one practitioner — built to get you ranking higher, spending smarter, and reporting numbers you can trust.
Technical SEO
Site health, Core Web Vitals, crawlability, structured data and migrations — fixed at the root, not patched at the surface with a generic titles-and-meta-tags checklist.
- Written audit report with root causes, not just a checklist
- Prioritised fix backlog your dev team can action directly
- Migration or re-platform pre/post checklist where relevant
- Before/after tracking once fixes ship
Content Strategy
Topic architecture and content that ranks and reads like it was written by a practitioner.
- Topic architecture map
- Prioritised content briefs
- Internal linking plan
PPC
Campaign structure and budget audits that find the spend that isn't earning its keep.
- Account audit report
- Restructure/implementation plan
- Ongoing reporting dashboard
Analytics
GA4 and attribution set up so the numbers you report are numbers you can trust.
- GA4 configuration audit report
- Fix implementation
- Reporting dashboard
Why work with Paul Lovell
Every engagement is built around one goal: measurable organic growth you can point to, not activity for its own sake.
Traffic that recovers and holds
Fixes target the root cause, not the symptom — so recovered rankings don't slide back in three months.
Reports you can act on, not just read
Every finding is ranked by revenue impact and handed to your team as a backlog, not a 40-page PDF.
Numbers you can actually trust
Analytics and attribution audited alongside SEO/PPC, so the reporting behind every decision is reliable.
Ready to turn organic into a growth channel that holds?
Book a discovery call and find out what's actually limiting your traffic, spend and revenue.
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How an engagement runs
1. Enquiry & fit call
A short call to establish what's actually broken (or suspected broken) and whether I'm the right person for it — no discovery-call sales pitch, just scoping.
2. Audit
Full-site crawl, log-file analysis, GA4/tracking review — whatever the service line requires — to find root causes, not just symptoms.
3. Prioritised plan
A fix backlog ranked by traffic/revenue impact, written so your dev team or in-house marketer can action it directly.
4. Implementation support
Hands-on help shipping the fixes that need a second pair of eyes, plus re-crawl/re-check to confirm they worked.
5. Reporting
Before/after tracking against the numbers that mattered at the start — not vanity metrics introduced after the fact.
Frequently asked
What's the difference between hiring an agency and hiring you directly?
An agency spreads accounts across a team running a standard checklist. I do the audit, log-file analysis, and root-cause diagnosis personally — findings are specific to your site's actual crawl and index behaviour, not a template.
Do you work across SEO, PPC, and analytics, or should I hire separately for each?
Both, depending on the problem. A lot of what looks like an SEO issue is actually a tracking or attribution issue, so having one person who can audit all three often finds root causes a single-discipline specialist would miss.
How long before I see results?
Simple fixes can be recrawled and reflected within days to a couple of weeks. Structural issues — crawl budget waste, a botched migration, JS-rendering gaps — usually take 4-8 weeks once fixed, because Google needs to recrawl and re-evaluate at scale.
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No fluff — the same audits and fixes I run for clients, written up as I do the work.
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